As the new year begins, so does the eagerly awaited review of Pornhub’s most popular trends, revealing what captivated its users in 2024. Once again, the results surprised and highlighted unexpected shifts in viewer preferences, reflecting the influence of pop culture and societal trends.
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A Desire for Authenticity and Simplicity
The year 2024 showed a growing interest in more natural and mindful experiences. Terms like “mindful pleasure” (+122%), “ethical porn” (+92%), and “authentic sex” (+43%) indicate that viewers are increasingly seeking content focused on realism and intimacy. Other terms, such as “simple sex” (+55%) and “respectful sex” (+61%), reinforce this trend. Interestingly, there was also a rise in searches for keywords like “modest” (+77%) and “modest MILF” (+45%), suggesting a shift toward less idealized depictions of sexuality.
Wives and Mormon Fantasies
Another notable trend was the fascination with content involving married life. Terms such as “amateur wife” (+21%) and “traditional wife” (+21%) saw significant growth. Mormon-related themes also gained traction, with searches for “Mormon sex” (+92%), “Mormon threesome” (+122%), and “Mormon wife” (+71%) increasing sharply. This surge was likely influenced by the popular TV show The Secret Lives of Mormon Wives, which sparked public discussion with its scandalous revelations.
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The Return of Office Fantasies
While the pandemic taught us to work from home, workplace fantasies remain alive and well. Terms like “coworker” (+92%), “office sex” (+31%), and “workplace fantasy” (+57%) experienced substantial growth, demonstrating that the office remains a popular setting for daydreams.
The Olympics and Sports Themes
The Paris Summer Olympics not only inspired sports enthusiasts but also influenced erotic searches. Terms like “sex and the Olympics” and “naked Olympics” were among the year’s hits. Specific sports-related terms also saw an uptick: “athlete” (+88%), “gymnastics” (+79%), “swimmer” (+101%), and “volleyball player” (+165%).
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The Enduring Popularity of Anime
Hentai maintained its stronghold, dominating search rankings once again. The term “anime” climbed to seventh place this year, further solidifying the long-term appeal of this genre.
The Viral Phenomenon of “Hawk Tuah”
Pop culture introduced a new viral sensation this year. A TikTok video by Haliey Welch, in which she coined the term “hawk tuah,” inspired millions. This onomatopoeic phrase, referring to spitting during oral sex, became a sensation on Pornhub, where it was searched over 10 million times. As a result, searches for “spit on dick” also skyrocketed (+233%).
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Pornhub’s annual trends report not only uncovers our hidden desires but also demonstrates how deeply we are influenced by societal changes, pop culture, and viral phenomena. What will 2025 bring? Only time will tell.
