Donald Trump, the former president of the United States, recently entered the luxury watch market with his new “Trump Watch” collection, which emphasizes exclusivity and the symbolism of his personal brand. The collection features two models: the more affordable “Fighter” and the high-end “Victory Tourbillon,” which sells for a staggering $100,000.
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The Victory model, made from 18-karat gold and adorned with 122 diamonds, is a limited edition of 147 pieces. Trump describes these watches as symbols of victory and success, with the collection targeted mainly at his supporters. The higher-end models also feature a tourbillon mechanism, which improves accuracy in different positions, adding prestige to the collection. The Victory watches have a removable gold disc on the back, revealing the mechanism through sapphire glass.
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While Trump has strong support from his fan base, who are willing to invest in these limited editions, the high price has sparked criticism from experts. They point out that luxury brands such as Rolex, Vacheron Constantin, and Audemars Piguet offer similarly priced or more affordable models with better reputations and higher quality. Additionally, Trump’s watches are produced by external manufacturers, which lowers their value in the eyes of luxury watch connoisseurs.
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Despite the critiques, some analysts argue that Trump’s watch collection focuses more on political symbolism and exclusive status than on the traditional watchmaking craft, which may explain the steep prices.
