Moët & Chandon is making a comeback to the Formula 1 podium after a four-year hiatus—not as a driver, but as the traditional champagne associated with the prestigious sport. Formula 1 representatives have signed a ten-year contract with the French conglomerate LVMH, which owns this renowned brand.
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The connection between champagne and Formula 1 dates back to its very first season in 1950. It all started when two enthusiasts, Paul Chandon-Moët and his cousin, Count Frederic Chandon de Briailles, decided to celebrate the victory of Juan Manuel Fangio at the French Grand Prix with a champagne toast. Thus, a tradition was born—one that continues to this day.
In the past four seasons, Italian sparkling wine Ferrari was used on the podium, but now, as Formula 1 celebrates its 75th anniversary, the top three drivers and the winning team will once again toast with Moët & Chandon. Moreover, this prestigious brand will become the main partner of the Belgian Grand Prix in 2025.
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“The podium toast is an iconic moment in our sport, and we are thrilled to welcome Moët & Chandon back as the official champagne of Formula 1 on the occasion of our 75th anniversary,” said Formula 1 President Stefano Domenicali.
Moët & Chandon President Sibylle Scherer echoed this excitement: “It is an honor and a joy for us to return as the official champagne of F1 and to celebrate our shared history of triumphs and passion that has united us since the 1950s. We value precision, teamwork, and the pursuit of perfection—qualities that are essential not only in motorsport but also in our craft.”
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The collaboration between LVMH and Formula 1 extends beyond just celebratory podium moments. The luxury conglomerate also owns the high-end watch brand TAG Heuer, which will now replace Rolex as the official timekeeper of Formula 1.
